Playboy headed for India?
Business Standard reports:
With the government easing entry norms for international magazines, a slew of foreign magazines in both the news and non-news genre are making a beeline to enter the Indian market next year. These include Harper’s Bazaar, Esquire, Inc, Technology Review, Playboy, and Business Week, among others.
International magazine groups including BBC Magazines, Technology Review Inc (an independent media company owned by the Massachusetts Institute of Technology), Playboy Enterprises Inc, and Hearst Communications were among those evaluating their Indian foray, sources in the magazines industry said.
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