India's Best Mass Communication Schools, By Mint
Business berliner Mint had recently come up with a study to rate the best communication schools in India. The top ten are thus:
View full table | Download PDF (Via Mint, 1.2 MB)
The study puts Ahmedabad’s MICA on top of the pile and Chennai’s ACJ follows on a close second.
MICA, primarily a communications management school, is conspicuous by its presence since it heads a table full of journalism schools. Mint’s report says:
The MICA director, international relations, too feels that MICA is more of a communication management institute, linking them to Indian Institute of Management (IIMs). “We basically teach management with communications management at the heart. The only difference is that our subjects are different than other management schools and media is only one part of our curriculum,” he adds.So why was MICA included in the study at all?
Also, as one of the respondents says, it is unfair to compare ACJ — a pure journalism school — with an institute like IIMC, which offers non-journalism courses in advertising and public relations.
IIMC (Mint meant New Delhi but what happened to Dhenkanal?) has slipped to fourth after being rated ahead of ACJ for many years.
The rest of the table is highly predictable. None of the new players in the media education market have climbed up the ladder.
Meanwhile, the minister for Information and Broadcasting, Priya Ranjan Dasmunsi has announced that IIMC would hereon become “an International Media University.” He was quoted as saying at the convocation for the class of 2007-08 that:
I am very happy to announce that we have decided to upgrade the Indian Institute of Mass Communication (IIMC) as an International Media University. The Planning Commission has already approved the proposal and my Ministry is working to make this Institute into a world class media education, training and research University, by an Act of Parliament. This will fulfill [sic] the growing demand of the media industry to provide more trained and qualified professionals. [Via PIB]Readers of this blog who have studied at the colleges mentioned in the study, may disagree with Mint's rankings. Please feel free to discuss the topic. Comments are open to this post.
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Not a very reliable list. Mint could have done a more indepth study. The names on this list are well known and the study offers no new information.
ReplyDeleteIf mint can rate 100 different B-schools, they should have done the same for the Mass comm schools....
ReplyDeleteAs far as i know, this only shows that Mint's scope is too small for there are more than 20 different schools operating in Delhi alone.
They could've had done a better research...
its fashionable to degrade products that are linked to government in any whatever ways , and IIMC is no different. The top four institutes are all very different in their approach to mass communication, and should be infact treated differently ... but they always find mention together ... well, if you rate these schools in terms of the pelf and placements bagged by the students, then MICA will always rank first in the flock ...
ReplyDeleteAs it has been made vey clear in the story itself...rankin ACJ with these colleges is ain't fair at all...however, the list of colleges dealing purely with journalism or for that matter advertising, PR or any other branch of mass communication is far and few...therefore, a mixed list like this is expected...and ACJ still makes it to the second position...not because it places the students well but because the industry knows the quality imparted to ACJians...
ReplyDeleteIn fact, kudos to IIMC for picking up the best of the lot from across the country, and training them with the best infrastructure available at a highly subsidised price ... so even a student from poor background gets to participate in country's information-dissimination process ... that way, IIMC ranks first ...
ReplyDeletehow does IIMC fare as far as placement goes?
ReplyDeleteEach college would have their own grouse with this list. Even MiCA has their own viewpoint.
ReplyDeleteSIMC's name is incorrect. Studying there, I know Mint hasn't really done any background research on the infrastructure and other parameters that they talk about.
what about niche institutes like The Delhi School of Communication?
ReplyDeletewell..ACJ undoubtedly ranks 1st and stands out in being specifically a Journalism school.
ReplyDelete