Life Of A Copy Writer

I am Vani Vedula

I am a Copy Writer with Percept/H, New Delhi

Advertising? How did I land here?
Well, when I was in college, I wanted to get into corporate communication but friends always believed that I was good at creative writing. Eventually after a couple of classes from a well known industry people called Nandu Narsimhan and Shubho Sarkar, I took up copywriting.

What’s a typical day at work like?
Well, it can either be very hectic with lots of briefs flowing in and impractical deadlines from the servicing or a chilled day with moderate work.

Highs and lows (personal, organizational, etc)
I often get depressed over rejection of good work. Because creativity is relative and sometimes your boss or servicing executives might not get your point which basically dumps good works. Besides, late nights and working over the weekend is a big pain. Leaves you with little time for your personal stuff.

Why I think you should be in advertising
If you are crazy, whacky and expressive on paper and have an opinion, you should be in advertising. The only glamorous field, besides films and modeling.


Vani is a copy writer who writes her copies in a copy book first!

Why I think you should not be in advertising
It doesn't pay well in the initial years. This isn't a specialised job. Anyone with good writing skills and a creative mind can become a copywriter. So, since the competition is a lot, hence the lesser pay. Unless you prove your worth.

What nobody will tell you about copy writing
How to write creatively. It's like lycra. Either you have it or you don't.

What do you need to do to get into this industry?
Start working in an agency as soon as possible. Approach a consultant or just mail the creative guys for internship if you are a fresher.

What are your career prospects?
You can really do well if you are talented. If you are not then, be nice to your boss. Follow him to the smoking zone if required. Build that rapport and bond well during booze outings. Be known in the circuit. It pays off.

Would you like to ask Vani questions about her job, or about working with an advertising agency? Mail them to jobsmediablog@gmail.com. The best questions will be handpicked, answered, and published on a later date.

Comments are open for this post. Feel free to talk about anything under the sun.

Previously: Life Of A Music Manager

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