DLA Launches its NCT edition
DLA launched its NCT edition today from its Noida Printing facility.
Its Delhi-Ghaziabad edition, which earlier had limited sales confined in Eastern Delhi region, has now been expanded to rest of Delhi. The NCT edition will now have split run of Ghaziabad, Delhi and Noida editions.
With this launch DLA is now published from 6 cities -- Agra, Ghaziabad, New Delhi, Noida, Meerut and Jhansi.
The daily has now achieved combined sales of 3.05 Lac copies daily. [Agra: 1.70 Lac; Ghaziabad: 0.30L; Meerut: 035 L; Delhi: 0.30L; Noida: 0.20L and Janshi: 0.20 Lac].
The daily through its earlier editions has made the most impressive debut in 2008 Round 2 with a Total Readership of 20.62 Lac, mostly confined in the Socio Cultural Region of Braj [Largely western UP]. With four more newer editions becoming operational now post the survey, the readership count is bound to grow further in forthcoming rounds.
DLA has set many other readership records. The current round of IRS has seen as many as 25 debutant publications getting listed in the readership study, including Metro Now, Mint, TTIE, Newsweek, Daily News, Mail Today, I-Next, Pratidin Akhbar, Lakshya, Chhutti Vikata etc. Of this, 7 publications have been reported in half round measures. However, DLA has become the best debutant in the current round.
DLA has set another distinction by becoming the No. 1 in the mid morning/afternoon daily segment in India. All other mid-morning and afternoon dailies are way behind DLA.
Malai Malar, which has 32.62 Lac readers, is an evening daily in Tamil.
Bucking the recessionary trends, the DLA management is busy planning its future launches of Lucknow and Bareilly editions.
Besides expanding the horizon of DLA, the management has also taken over another newspaper called Vikassheel Bharat[VB]. This will now be re launched in ‘MagPaper’ format. A magazine printed in newspaper format.
VB will be a fortnightly MagPaper with focus only in upcountry muffassil towns and rural areas of the Hindi heartland. Most language dailies in India only reflect urban aspiration in its content while completely ignoring the India’s most vibrant country side. VB will position itself right there. Its content would seamlessly ‘rurban’—a blend of both the worlds.
The management is finalizing its distribution plans. It has already rolled out dummy edition and would launch the same any time soon. Its English morning Daily, DLA am has become the No. 1 English Daily of Agra and has been received well by its readers. The daily will spread its sales in the neighboring districts soon.
The DLA group of publications, with three titles to its credit now has already established its business offices in all the metro cities of India and has been garnering handsome business volume. The daily has also been empanelled with DAVP and state Government of UP. The daily has also been receiving public sector advertisement volume regularly.
Its state of art printing facility is also being outsourced by HT Media in Agra for printing its Hindustan’s Agra edition. Similarly Nai Dunia’s Delhi edition is being printed from DLA’s Noida Print facility.
For the records, DLA is the splinter group of Amar Ujala, having branched out last year. It launched its first Agra Edition in March 2007.
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