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Wednesday, 7 May 2008

Stories From The Frontline: Copy Writer

1. Name: Elizabeth Soumya

2. What you wanted to be as a child: Archeologist

3. Current Job: Copywriter

4. Average working hours: 11/day

5. What are some of the typical stressors in your industry? Unreasonable deadlines, late nights, difficult clients who are unsure about what they want, hundreds of reworks on the same copy till it's completely disfigured.

6. What do you do when you are stressed? Listen to music, take a walk

7. On a scale of 0 to 10 (0 being the worst and 10 being the best), how would you rate your work-life balance? 0

8. Which colour de-stresses you the most? Pastel Lemon

9. What can be done to improve work-life balance? Realistic deadlines, better time management to ensure we don't work on weekends, brief motivational quotes by the boss, better pantry, space to de-stress in office, giving us days off for the weekends we work, having an HR department in the same city!

10. Something nice the job? Informal environment and opportunity to do creative work

11. Favourite work quote: "The best way to appreciate your job is to imagine yourself without one" - Oscar Wilde.

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